Atlanta, GA — July 28, 2025 — When technical architects Michael Wang and Elliotte Baik left the code editor for the dog park, they noticed a pattern: every other pup owner was talking about tummy troubles. Two years, dozens of veterinary consultations, and one boot-strapped R&D sprint later, the pair are launching DLY Pets
Probiotics for Dogs—and pledging to donate a month’s supply to a metro-Atlanta shelter dog for every jar sold.
The Launch
The soft-chew supplement delivers 1 billion CFU across five research-backed strains—Lactobacillus acidophilus, Enterococcus faecium, and three soil-friendly Bacillus species—paired with 100 mg pumpkin seed and 100 mg ginger root for natural prebiotic support. Early customers report calmer bellies and fresher breath in as little as 48 hours.
“Big impact doesn’t have to come from a big corporation,” says co-founder Michael Wang. “Our Paw-for-Paw model means every purchase fuels healthier guts for shelter dogs that rarely get premium nutrition.”
Why It Matters Now
• Exploding demand. The global pet-probiotic category will grow from $807 million this year to $1.14 billion by 2035, with U.S. sales surging at 7.4 % CAGR—driven largely by dog owners focused on digestive and immune health. (futuremarketinsights.com)
• Wellness over treats. U.S. pet-supplement sales just topped $2.7 billion, up 19 % since 2022 as pet parents shift from “spoiling” to “preventing.” (freedoniagroup.com)
• Functional-first buying. APPA’s 2025 Dog & Cat Report shows wellness-focused foods and functional supplements are the fastest-rising purchase driver despite inflation. (petfoodindustry.com)
Science Baked In
Peer-reviewed studies list ginger among the safest botanical remedies for canine digestive relief, while pumpkin seed extract shows promising anti-parasitic and gut-soothing properties in vivo. (pmc.ncbi.nlm.nih.gov, pmc.ncbi.nlm.nih.gov)
Voices From the Bowl
“Starting this cleared up my husky’s explosive diarrhea in two days—it’s a game-changer.” — Katy Mayer, early customer
Availability
DLY Pets Probiotics are live today on Amazon, Walmart.com, and DLYPets.com. Bulk and subscription discounts launch next month.
About DLY Pets
Founded in 2023 and headquartered in Atlanta, DLY Pets is on a mission to give every dog a healthy gut and a happier life. Through its Paw-for-Paw program, the company donates a full course of probiotics to a shelter dog for every product sold.
Website: https://www.dlypets.com/ | Instagram: @dlypets
Contact
WeekThink PR for DLY Pets
press@dlypets.com | (404) 555-7614
Media Contact
Organization: DLY Pets
Contact Person: Elliotte Baik
Website: https://www.dlypets.com/
Email: Send Email
Country:United States
Release id:30453
The post Small Funding Big Dreams Two Tech Workers Disrupt the $800 Million Pet Gut-Health Market with a Paw-for-Paw Probiotic appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No finanow.com journalist was involved in the writing and production of this article.