Specialized hospice marketing agency connects search visibility, lead generation, and intake management in a purpose-built platform designed to help more families find care.
LOS ANGELES, 28th Oct 2026 — 12 Peak Media, a digital marketing agency specializing in hospice and palliative care, today announced the launch of an integrated Local SEO service and custom website platform with a built-in customer relationship management system. Designed specifically for hospice agencies, the offering connects digital marketing with the tools intake teams need to organize inquiries, coordinate follow-up, and understand the results of their marketing investment.
The launch addresses a critical challenge for hospice providers: generating an inquiry is only the beginning. Agencies also need a reliable process for managing that inquiry, responding to families, and guiding appropriate referrals through the intake process.
“A family reaching out about hospice care deserves a timely, compassionate response,” said Patrick Thona, co-founder of 12 Peak Media. “Our goal is to build a best-in-class digital marketing service that connects the entire experience—from the moment someone finds an agency online to the moment its team follows up. Every inquiry represents a person who may need help.”
Connecting Local Visibility With Meaningful Action
12 Peak Media’s Local SEO service is designed to strengthen an agency’s visibility when families, caregivers, and referral partners search for hospice care in the communities it serves. The approach brings together Google Business Profile optimization, locally relevant website content, technical SEO, and reputation management.
That visibility is supported by custom website design and dedicated landing pages that make it easier for visitors to understand available services and take the next step by calling or submitting an inquiry.
The integrated CRM extends the website’s role beyond presenting information. It creates a central workspace designed to help agencies manage the opportunities their marketing generates.
Why a Website With an Integrated CRM Matters
The solution is designed to support five essential priorities for hospice marketing and intake teams:
- Reduce missed opportunities. Bringing website inquiries into a shared system helps teams keep track of requests that might otherwise become scattered across inboxes, spreadsheets, or individual notes.
- Support timely, coordinated follow-up. Organized inquiry records give intake staff clearer visibility into who needs attention and what should happen next.
- Connect marketing with referral outcomes. Linking lead-source information with intake progress helps agencies evaluate which efforts generate relevant inquiries and qualified referrals.
- Improve continuity across the team. A centralized record helps staff maintain context as an inquiry moves between team members, reducing fragmented communication.
- Make better-informed marketing decisions. Visibility into inquiry quality and follow-through helps agencies refine campaigns and allocate resources more effectively.
Together, these capabilities are intended to give hospice leaders a clearer view of the journey from initial interest to intake outcome.
Built Around the Needs of Hospice Agencies
According to 12 Peak Media, the platform includes a custom, HIPAA-compliant database built into the website and CRM solution to support the handling of sensitive inquiry and referral information.
The offering combines custom technology with the agency’s hospice-focused marketing services, including Google Ads management, landing page development, conversion optimization, and ongoing performance analysis.
12 Peak Media brings a practical understanding of hospice operations to its work. Its founding experience includes helping scale a hospice organization to more than 250 active patients and over $12 million in annual revenue. That operational perspective informs its emphasis on qualified referrals, responsive intake processes, and measurable business outcomes.
“We want hospice leaders to have confidence in both their marketing and the process behind it,” Thona added. “A strong digital presence should help families find you, make it easy to reach you, and give your team the tools to respond effectively. Bringing those pieces together is the foundation of sustainable growth.”
Hospice agencies interested in the Local SEO service or custom website and CRM solution can visit www.12peakmedia.com or email contact@12peakmedia.com to discuss their needs.
About 12 Peak Media
12 Peak Media is a Los Angeles-based digital marketing agency serving hospice and palliative care providers. Combining hospice operating experience with senior-level marketing expertise, the company offers website design, digital advertising, search engine optimization, landing page development, conversion optimization, and reputation management. Its mission is to help providers connect with families seeking care and build stronger systems for sustainable growth.
Media Contact
Organization: 12 Peak Media
Contact Person: Patrick Thona
Website: https://www.12peakmedia.com
Email: Send Email
Country: United States
Release id: 50273
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12 Peak Media Launches Integrated Local SEO and Custom Website CRM to Power Hospice Agency Growth
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